Work in PR? Take our 2-min survey on news overwhelm for a chance to win 3 months of Finchling

All PR Campaigns › BSI AI Toys Safety Survey

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

Top 3 Campaign in Retail · May 2026

Back

Top 3 Campaign

Retail · May 2026

BSI AI Toys Safety Survey

PR Campaign

Thursday 20th November, 2025

BSI commissioned and publicised a survey of 1,000 UK parents showing half of children own AI toys while parents express major safety and data concerns, using the research to call for new standards and a recognised safety mark for AI-enabled toys.

Why it worked: Fresh, proprietary polling quantified a fast-growing, kid-focused risk and paired it with a tangible fix: a proposed safety mark and standards roadmap.

The lesson: Consider fielding quick, statistically clean polling on an emerging household risk, then offer a concrete, regulator-ready standard or seal as the remedy.

British Standards Institution (BSI)

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
observer.co.uk	‘An experiment on kids without safety tests’: the rise of...	Friday 15th May, 2026

Want PR opportunities like this for your brand?

Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

Try it free →

Similar Beauty & Cosmetics, Health & Wellbeing, and Retail Campaigns

These beauty & cosmetics, health & wellbeing, and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

The Body Shop sustainable packaging survey

The Body Shop survey: majority value sustainable packaging.

Andrex and Katherine Ryan normalise labour poo with social campaign.

Restroom Perception Survey

Bradley’s survey ties restroom standards to customer perception and behaviour.

Bradley Company

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.