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#1 Campaign
Beauty & Cosmetics · May 2026
The Body Shop sustainable packaging survey
Tuesday 16th August, 2022
The Body Shop published survey findings showing over 50% of consumers say sustainable packaging is important — an insight aimed at highlighting consumer concern about packaging sustainability.
Why it worked: It hit a live policy-and-retail moment with proprietary, percent-led data that quantified consumer intent, giving editors a clear headline and chart.
The lesson: Consider fielding a fast, single-question poll tied to a current policy shift, publish one killer stat, and offer a simple chart.
The Body Shop
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cucocreative.co.uk | The Body Shop has launched their sustainable packaging goals | CuCo Creative | Tuesday 16th August, 2022 |
| cosmeticsdesign.com | The Body Shop survey: Over 50% of consumers highlight importance of sustainable packaging | Wednesday 3rd January, 2024 |
| cosmeticsdesign.com | The Body Shop survey: Over 50% of consumers highlight importance of sustainable packaging | Wednesday 3rd January, 2024 |