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Beauty & Cosmetics · May 2026

The Body Shop sustainable packaging survey

PR Campaign

Tuesday 16th August, 2022

The Body Shop published survey findings showing over 50% of consumers say sustainable packaging is important — an insight aimed at highlighting consumer concern about packaging sustainability.

Why it worked: It hit a live policy-and-retail moment with proprietary, percent-led data that quantified consumer intent, giving editors a clear headline and chart.

The lesson: Consider fielding a fast, single-question poll tied to a current policy shift, publish one killer stat, and offer a simple chart.

The Body Shop

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