Trending PR Campaigns
Japanese Knotweed Heatmap Release
Environet published an online tracker and shared data on 220 verified Japanese knotweed sightings in Cambridgeshire, highlighting the top five worst-affected towns to generate media coverage and prompt homeowners to seek identification and removal services.
Why it worked: It localized proprietary data into a simple league table, tying a seasonal home-value threat to named postcodes and urgent homeowner action.
The lesson: Consider ranking the top five local risk hotspots from your own dataset and offer a free, quick fix or diagnosis tool.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| oxfordmail.co.uk | Japanese knotweed - warning as invasive plant grips UK | Oxford Mail | Wednesday 15th July, 2026 |
| huntspost.co.uk | REVEALED: Top 5 worst areas in Cambridgeshire for plant that can damage your home | Thursday 16th July, 2026 |
| thecomet.net | Top 10 Hertfordshire hotspots for invasive Japanese knotweed | Thursday 16th July, 2026 |
| warringtonguardian.co.uk | Warrington is Cheshire's hotspot for Japanese knotweed | Warrington Guardian | Friday 17th July, 2026 |