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Finance · July 2026

Hidden Costs Homeownership Insight

PR Campaign
Saturday 27th June, 2026

Ownwell (with supporting data from surveys and industry sources like Bankrate and Insurify cited) highlighted rising property taxes and insurance as overlooked, unpredictable costs breaking the promise of a predictable 30‑year fixed mortgage—positioning its survey findings and commentary to generate mainstream media attention about affordability shocks after closing.

Why it worked: It reframed a sacred cow—“fixed” mortgages—using fresh survey stats and third‑party data to expose an unexpected, rising escrow shock journalists could quantify.

The lesson: Consider pitching a counterintuitive cost shift with proprietary polling plus credible benchmarks, and show the monthly hit in simple, county-level examples.

Ownwell Insurify Bankrate
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
fortune.com The 30-year fixed mortgage was supposed to be predictable. Two costs quietly broke that promise | Fortune Saturday 27th June, 2026
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