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Top 10 Campaign in Automotive · August 2026

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Top 10 Campaign

Automotive · August 2026

Ghost Broking Spotter Quiz

PR Campaign

Friday 14th August, 2026

Allianz UK commissioned research into the rise of ‘ghost broking’ scams targeting young drivers, then turned the warning into a free five-minute quiz modelled on the DVSA hazard perception test. Drivers must identify suspicious insurance adverts and messages, giving the issue a practical hook for coverage beyond a standard fraud warning.

Why it worked: It paired fresh, alarming stats (12% hit; 25% rise) with a DVSA-style interactive quiz, giving journalists a timely data hook and a usable tool.

The lesson: Consider packaging new data with a quick interactive test or checker that lets readers act immediately—worth trying with any online risk.

Allianz UK

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
motoringresearch.com	1 in 10 young drivers scammed by ‘ghost’ car insurers	Friday 14th August, 2026

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