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Top 3 Campaign in Automotive · May 2026

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Top 3 Campaign

Automotive · May 2026

Dangerous Drivers Data Report

PR Campaign

Sunday 17th May, 2026

LHD Lawyers analysed 92,055 crash reports and speed‑camera data to rank and map Victoria’s (and Australia’s) most dangerous roads, publishing a danger‑score index and highlighting specific hotspots like Princes Highway to drive media coverage and public awareness about road safety.

Why it worked: It packaged fresh, geo-specific rankings from merged official crash and speed‑camera datasets, letting outlets localise headlines and embed ready-made hotspot maps.

The lesson: Consider fusing two open datasets into a simple local ranking with a map or list, so every outlet gets a tailored headline.

LHD Lawyers

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
carsales.com.au	Revealed: Victoria’s most dangerous drivers mapped	Sunday 17th May, 2026

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