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Travel · July 2026

Vignette Switzerland road-safety report

PR Campaign

Thursday 30th July, 2026

Vignette Switzerland published an original study ranking European countries by road deaths per million, highlighting Serbia, Bulgaria and Romania as the deadliest and showcasing safety leaders and improvements to earn mainstream coverage about driving risks.

Why it worked: It piggybacked summer road-trip season with a simple league table and per‑million death rates, letting media localize shocking winners and laggards.

The lesson: Consider timing a ranked “risk table” to a seasonal behavior and supply per‑capita stats plus local breakouts journalists can regionalize fast.

Vignette Switzerland

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
euronews.com	What are the deadliest countries for driving in Europe? \| Euronews	Thursday 30th July, 2026

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