Trending PR Campaigns
America’s Pothole Cost Crisis
CR Legal Team published a data-led investigation into America’s pothole problem, turning scattered repair bills, crash figures and infrastructure shortfalls into a national cost story. The hook was the scale: 55 million potholes, $26.5 billion in annual driver repairs and a projected $684 billion funding gap.
Why it worked: It reframed a mundane gripe into a hard-cost crisis with a single, shocking topline—$26.5B yearly repairs—backed by granular, localizable stats.
The lesson: Consider quantifying a common nuisance into a single national price tag, then supply city-by-city breakouts reporters can localize fast.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| autoinsurance.com | The State of Potholes in the U.S. | Thursday 3rd February, 2022 |
| stateline.org | Those potholes in your street reveal a money problem for cities and states • Stateline | Tuesday 19th May, 2026 |
| governing.com | America’s Pothole Problem Reflects a Bigger Funding Crisis | Wednesday 20th May, 2026 |
| theclintoncourier.net | America’s Pothole Problem Is Becoming a Multibillion-Dollar Safety and Infrastructure Crisis - The Clinton Courier | Tuesday 28th July, 2026 |
| socialmediaexplorer.com | Poor Roads Are Becoming a Major Household Expense - Social Media Explorer | Thursday 30th July, 2026 |