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Top 3 Campaign in Automotive · August 2026
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Top 3 Campaign
Automotive · August 2026

America’s Pothole Cost Crisis

PR Campaign
Tuesday 28th July, 2026

CR Legal Team published a data-led investigation into America’s pothole problem, turning scattered repair bills, crash figures and infrastructure shortfalls into a national cost story. The hook was the scale: 55 million potholes, $26.5 billion in annual driver repairs and a projected $684 billion funding gap.

Why it worked: It reframed a mundane gripe into a hard-cost crisis with a single, shocking topline—$26.5B yearly repairs—backed by granular, localizable stats.

The lesson: Consider quantifying a common nuisance into a single national price tag, then supply city-by-city breakouts reporters can localize fast.

CR Legal Team
5 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
autoinsurance.com The State of Potholes in the U.S. Thursday 3rd February, 2022
stateline.org Those potholes in your street reveal a money problem for cities and states • Stateline Tuesday 19th May, 2026
governing.com America’s Pothole Problem Reflects a Bigger Funding Crisis Wednesday 20th May, 2026
theclintoncourier.net America’s Pothole Problem Is Becoming a Multibillion-Dollar Safety and Infrastructure Crisis - The Clinton Courier Tuesday 28th July, 2026
socialmediaexplorer.com Poor Roads Are Becoming a Major Household Expense - Social Media Explorer Thursday 30th July, 2026
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