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Big Tech Data Hunger Index

PR Campaign
Tuesday 18th August, 2026

Surfshark analysed Apple App Store privacy disclosures for 171 apps from five major technology companies, ranking them by the number of data types they said they could collect. Meta came out as the hungriest, with Google also ranking highly, turning a familiar privacy concern into a simple, media-friendly comparison.

Why it worked: It converted complex privacy fears into a ranked league table using App Store self-reported data, creating clear villains and headline-friendly numbers.

The lesson: Consider building a simple leaderboard from a public dataset that reframes a vague worry into a competitive ranking journalists can cite.

Surfshark
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
theregister.com Meta and Google mobile apps gorge on user data: Study Tuesday 18th August, 2026
theregister.com Study finds Meta and Google mobile apps gorge on user data Tuesday 18th August, 2026
techradar.com Meta's apps hoover up triple the data of Apple and Microsoft, new study finds | TechRadar Tuesday 25th August, 2026
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