Trending PR Campaigns
The Hidden Heat in Older People’s Homes
Lilli analysed temperature data from homes monitored by its care technology and revealed that 81% had exceeded recommended summer temperatures, with some reaching 40°C. The timely findings turned an unseen risk for older and vulnerable people into a clear news story, while demonstrating the value of Lilli’s monitoring system.
Why it worked: It used proprietary sensor data to quantify a hidden, immediate risk during a national heatwave, plus named extreme 40°C hotspots.
The lesson: Consider mining your product’s real-time data to expose an urgent safety gap tied to an unfolding event, with clear thresholds.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thiis.co.uk | Home temperatures of older people in UK reaching “unsafe temperatures” throughout the summer | Friday 14th August, 2026 |