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Top 10 Campaign in Finance · August 2026
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Top 10 Campaign
Finance · August 2026

The Financial Stress Loop Insights Brief

PR Campaign
Wednesday 26th August, 2026

Lincoln Financial published original survey research showing how financial anxiety can undermine people’s ability to manage their money, creating a self-reinforcing “financial stress loop”. The findings gave brokers and employers a timely, data-led case for offering financial wellness support, particularly to younger workers.

Why it worked: It quantified an action gap (27% want help but can’t start) and tied it to a solvable employer lever, giving brokers a timely, data-backed brief.

The lesson: Consider surfacing a precise “want-to-act but can’t” statistic in your audience, then offer a concrete, ready-to-implement fix.

Lincoln Financial
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
insurancebusinessmag.com Financial stress traps workers in a loop - and brokers can help break it | Insurance Business Wednesday 26th August, 2026
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