Trending PR Campaigns
Know Your Numbers; Control Your Numbers
Nigeria Health Commissioners’ Forum and Isuna Technologies ran a nationwide screening drive across all 36 states and the Federal Capital Territory, aiming to screen 10 million people for blood pressure and blood glucose risks. The campaign’s news hook was the scale of its early findings: more than 1.5 million people screened, revealing striking differences between regions and states.
Why it worked: It led with hard, map-ready numbers at massive scale—1.5m screenings exposing extreme state-by-state disparities—giving reporters instant, localized headlines.
The lesson: Consider running a rapid audit that ranks every region or competitor, then offer journalists embargoed, localized league tables and expert quotes.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| frontiersin.org | Frontiers | Know Your Number; Control Your Number Campaign: Nigeria | Monday 20th April, 2026 |