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Ecommerce · July 2026
Brain Freeze — Ice Cream Man Flavor
Thursday 16th July, 2026
Humphry Slocombe partnered with filmmaker Eli Roth to create a limited‑edition ‘Brain Freeze’ ice cream — a bubblegum base swirled with house‑made strawberry jam — as a playful, creepy tie‑in to promote Roth’s horror film Ice Cream Man. The flavour is available at Bay Area scoop shops in July and nationwide via Goldbelly, trading on novelty and nostalgia rather than launching a new product line.
Why it worked: A time‑boxed, shippable collab tied directly to the film’s theatrical date turned a punny prop into a purchasable, photo‑friendly news peg.
The lesson: Consider launching a limited run, buyable twist on your storyworld timed to a key date, with a strong visual and nationwide delivery.
Humphry Slocombe
The Horror Section (Eli Roth)
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Eli Roth, Humphry Slocombe Partner on Ice Cream Flavor Brain Freeze to Promote ‘Ice Cream Man’ (EXCLUSIVE) | Thursday 16th July, 2026 |
| gizmodo.com | Alien Bikers Invade Earth in First Look at Star-Studded 'Alpha Gang' | Friday 17th July, 2026 |
| horrornews.net | Eli Roth chilled SD Comic Con with brain-freezing treats & scares! | THE ICE CREAM MAN - Taste the Terror In Theaters August 7th 🍦🩸😵 | HNN | Sunday 26th July, 2026 |
| wthr.com | Filmmaker Eli Roth previews horror movie 'Ice Cream Man' | wthr.com | Tuesday 28th July, 2026 |