Trending PR Campaigns
Chasers YouTube Trivia Series
Shadow Lion, Tom Brady’s production company, launched 'Chasers,' a celebrity trivia series on YouTube where guests identify trading-card-style prompts linked to their lives; the show ties to Brady’s CardVault collecting business and aims to draw mainstream attention to the hobby via surprise connections and celebrity guests, with short-form cutdowns for Instagram and TikTok.
Why it worked: It piggybacked a celebrity launch with a “world’s first” format tied to a booming collectibles economy, offering exclusive premiere access and platform-native cuts.
The lesson: Consider framing your pitch as a first-of-its-kind format tethered to a fast-rising subculture, plus a timed celebrity cameo and short-form exclusives.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| variety.com | Tom Brady's Shadow Lion Launches YouTube Celebrity Trivia Show Chasers | Tuesday 19th May, 2026 |
| c21media.net | Tom Brady launches trading card trivia format on YouTube and social media | News | C21Media | Wednesday 20th May, 2026 |
| realscreen.com | Tom Brady’s Shadow Lion premieres trading-card trivia series for YouTube | — |