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America 250 Tree Beer

PR Campaign

Thursday 4th June, 2026

Indiana University scientists partnered with a local brewery to brew “America 250,” a beer fermented using yeast isolated from a 250-year-old tree — a novelty collaboration timed to mark the United States’ 250th anniversary and designed to spark public interest in heritage and microbiology.

Why it worked: It hit a national milestone with a weirdly tangible artifact—yeast from a 250-year-old tree—turning lab science into a drinkable commemorative moment.

The lesson: Consider pairing a cultural anniversary with a strange, authentic material artifact, then stage a public, consumable outcome people can try.

Indiana University local brewery (unnamed)

3 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
wthr.com	IU scientists team up with brewery to create America 250 beer made from 250-year-old tree \| wthr.com	Thursday 4th June, 2026
youtube.com	IU scientists team up with brewery to create America 250 beer made from 250-year-old tree	Thursday 4th June, 2026
ipm.org	In spirit of homebrewer George Washington, IU scientists create 1776-inspired beer	Monday 8th June, 2026

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