Trending PR Campaigns
Nike x McDonald's Sedona Drop
Nike and McDonald’s teamed with Devin Booker to stage a playful, location-specific sneaker activation at the only teal-arched McDonald’s in Sedona: Booker hand-delivered special Nike Book 2 McDonald’s pairs, worked the drive-thru and signed boxes stamped “SEDONA, AZ,” while a teal-themed friends-and-family release and a sand-and-teal general drop created a story-driven moment tied to Booker’s personal connection to the site.
Why it worked: It fused a one-day, only-in-Sedona stunt (the world’s teal-arched McDonald’s) with a star’s personal ritual, plus scarce, geo-stamped product.
The lesson: Consider staging a drop at a visually odd local landmark, tying it to a human backstory, and issuing location-stamped limited units.
Coverage over time
How this story spread across the media