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Betty Bromage Wing-Walk Record

PR Campaign
Thursday 16th July, 2026

Pegasus Homes resident Betty Bromage, 97, who took up wing walking at 87, is set to attempt a sixth wing walk to reclaim her Guinness World Record and raise money for Cheltenham General Hospital’s stroke unit. The story positions Pegasus Homes as celebrating adventurous older residents and promoting independent-living lifestyle through Betty’s stunts and fundraising flights.

Why it worked: A precise event date plus a fresh record-attempt hook, backed by Guinness validation and charity fundraising, gave journalists a timely, irresistible peg.

The lesson: Consider anchoring your pitch to a specific upcoming attempt with third-party certification and a beneficiary, then offer b-roll-ready human access.

Pegasus Homes
9 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
mirror.co.uk British gran makes history as she becomes the oldest woman to wing-walk aged 88 - Mirror Online Friday 9th June, 2017
bbc.com Betty Bromage, 90, completes 'daredevil' challenge trio Sunday 15th September, 2019
indy100.com Grandmother, 93, completes fifth wing-walk after being inspired by chocolate ad | indy100 Sunday 7th August, 2022
guinnessworldrecords.com How these soaring seniors became record-breaking wing walkers in their 90s | Guinness World Records Thursday 3rd August, 2023
guinnessworldrecords.com Meet our oldest record holders who prove age is just a number with their incredible feats | Guinness World Records Friday 10th October, 2025
independent.co.uk Extreme sport grandmother to break own record after starting new hobby at 87: ‘I don’t want to lie in bed’ Thursday 16th July, 2026
gloucestershirelive.co.uk 'Inspirational' nan, 97, to be oldest female wing walker in the world Thursday 16th July, 2026
mirror.co.uk Daredevil gran set to smash world record for being oldest female wing walker - The Mirror Thursday 16th July, 2026
bbc.co.uk Wing walker, 97, attempting to break own Guinness World Record - BBC News Thursday 16th July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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