Trending PR Campaigns
Joi AI Masturbation Consultant Test
Joi AI invited the public to apply to be paid “masturbation consultants” — 10 people would complete daily guided AI masturbation sessions for four weeks, report on effects like stress and sleep, and receive $2,000; the provocative job posting and rapid viral interest drove widespread media coverage.
Why it worked: A paid, time-bound “job opening” reframed product R&D as employment, packaging taboo + salary + scarcity into a clear news peg with built-in virality.
The lesson: Consider announcing a limited paid tester job that measures everyday habits’ effects, with specific deliverables, fixed pay, and a deadline.
Coverage over time
How this story spread across the media