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All PR Campaigns › AI Personality of the Year Awards / Branded Virtual Influencers

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Ecommerce · May 2026

AI Personality of the Year Awards / Branded Virtual Influencers

PR Campaign

Monday 23rd March, 2026

OpenArt and Fanvue launched a five-week ‘AI Personality of the Year’ awards and creator challenge that spotlighted thousands of AI-generated influencers (supported by agencies like The Clueless and tools such as Vellum). The stunt framed virtual personas with full backstories, star signs and curated lifestyles to generate mainstream coverage and cultural conversation about synthfluencers and their commercial potential.

OpenArt Fanvue The Clueless Vellum

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