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Ecommerce · May 2026

AI Personality of the Year Awards / Branded Virtual Influencers

PR Campaign

Monday 23rd March, 2026

OpenArt and Fanvue launched a five-week ‘AI Personality of the Year’ awards and creator challenge that spotlighted thousands of AI-generated influencers (supported by agencies like The Clueless and tools such as Vellum). The stunt framed virtual personas with full backstories, star signs and curated lifestyles to generate mainstream coverage and cultural conversation about synthfluencers and their commercial potential.

OpenArt Fanvue The Clueless Vellum

4 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
theverge.com	AI influencer awards season is upon us \| The Verge	Monday 23rd March, 2026
aol.com	Aol	Sunday 19th April, 2026
newyorker.com	With A.I., Anyone Can Be an Influencer \| The New Yorker	Saturday 25th April, 2026
metro.co.uk	AI influencers have star signs and childhoods – and earn more than you	Saturday 2nd May, 2026

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