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Top 3 Campaign May 2026
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Top 3 Campaign
All Sectors · May 2026

T. rex Leather Handbag Stunt

PR Campaign
Thursday 2nd April, 2026

Enfin Leve worked with The Organoid Company to unveil a handbag billed as made from “lab-grown T. rex leather,” using fragmentary fossil proteins, AI reconstruction and chicken-based collagen as the novelty hook to generate media attention and an upcoming auction in Paris.

Why it worked: It weaponized a provocative, falsifiable claim (“T. rex leather”) that invited expert debunking, fueling coverage through controversy and verification theater.

The lesson: Consider pitching a product with a bold, testable origin story and line up independent experts to interrogate it on-record.

Enfin Leve
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