Trending PR Campaigns
T. rex Leather Handbag Stunt
Enfin Leve worked with The Organoid Company to unveil a handbag billed as made from “lab-grown T. rex leather,” using fragmentary fossil proteins, AI reconstruction and chicken-based collagen as the novelty hook to generate media attention and an upcoming auction in Paris.
Why it worked: It weaponized a provocative, falsifiable claim (“T. rex leather”) that invited expert debunking, fueling coverage through controversy and verification theater.
The lesson: Consider pitching a product with a bold, testable origin story and line up independent experts to interrogate it on-record.
Coverage over time
How this story spread across the media