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Automotive · May 2026

I Love Boosters Free Gas Giveaway

PR Campaign

Monday 11th May, 2026

Neon promoted Boots Riley’s film I Love Boosters by staging a free gas giveaway in Los Angeles where stars Keke Palmer and LaKeith Stanfield personally refuelled the first 70 cars at a West Pico Shell station, handing out merch to create a playful, newsworthy stunt tied to the film’s anti‑capitalist themes.

Why it worked: It hijacked a live pain point—sky‑high gas prices—with celebrity labor performing the film’s ethos in public, creating immediate, visual, local news.

The lesson: Consider staging a brief, first‑come giveaway that physically enacts your message, staffed by recognizable talent, at a high‑traffic chokepoint.

Neon

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