All PR Campaigns › I Love Boosters Free Gas Giveaway

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

Top 3 Campaign in Automotive · May 2026

Back

Top 3 Campaign

Automotive · May 2026

I Love Boosters Free Gas Giveaway

PR Campaign

Monday 11th May, 2026

Neon promoted Boots Riley’s film I Love Boosters by staging a free gas giveaway in Los Angeles where stars Keke Palmer and LaKeith Stanfield personally refuelled the first 70 cars at a West Pico Shell station, handing out merch to create a playful, newsworthy stunt tied to the film’s anti‑capitalist themes.

Why it worked: It hijacked a live pain point—sky‑high gas prices—with celebrity labor performing the film’s ethos in public, creating immediate, visual, local news.

The lesson: Consider staging a brief, first‑come giveaway that physically enacts your message, staffed by recognizable talent, at a high‑traffic chokepoint.

Neon

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
indiewire.com	‘I Love Boosters’ Free Gas Giveaway Announced in L.A.	Monday 11th May, 2026
aol.com	KeKe Palmer and LaKeith Stanfield give away free gas to Angelenos, but another star stole the show - AOL	Tuesday 12th May, 2026

Similar Ecommerce and Fashion & Apparel Campaigns

These ecommerce and fashion & apparel PR campaigns used a similar approach - different topics, but the same kind of angle.

AI Personality of the Year Awards / Branded Virtual Influencers

AI influencer awards contest to generate mainstream buzz.

OpenArt Fanvue The Clueless

T. rex Leather Handbag Stunt

Handbag marketed as ‘lab-grown T. rex leather’ to spark attention.

Thinking Frequencies AI Radio Stunt

Four AI-run radio stations left to run themselves, predictably chaotic.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.