Ecommerce PR Campaigns
Glam in a Jam
Superdrug and Just Eat launched nationwide delivery from 329 Superdrug stores and promoted it with 'glam in a jam'—a limited pop-up service where make-up artist CC Clarke visits customers in London and Manchester for 45-minute at-home makeovers using products available via the Just Eat app. The stunt accompanies the wider rollout of ultra-fast delivery of 8,000+ SKUs across 43 categories.
Why it worked: The campaign earned coverage because it turned a routine e-commerce launch into a vivid, timely news hook by pairing the nationwide ultra-fast delivery rollout with a surprise experiential stunt—‘glam in a jam’—that created visual, local human interest (home makeovers by viral artist CC Clarke) and tied directly to Just Eat’s data about panic buying beauty essentials, giving journalists an easy narrative and imagery to run amid a crowded retail news cycle.