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Top 3 Campaign
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Seattle Soccer Celebration (Floating Pitch)

PR Campaign
Wednesday 13th May, 2026

Seattle Sounders FC and Seattle Reign FC, with Lenovo and community partners, created Seattle Soccer Celebration: a waterfront festival on Elliott Bay anchored by a custom-built floating soccer pitch at Pier 62. The activation bundles free public events, live World Cup viewings, cultural programming and the symbolic 52nd RAVE Foundation field — a media-friendly, visual stunt designed to showcase Seattle’s soccer culture during FIFA World Cup 2026™.

Why it worked: A photogenic, first-of-its-kind floating pitch timed to the World Cup offered irresistible visuals plus a concrete community milestone (RAVE’s 52nd field).

The lesson: Consider pitching a striking, never-seen-before physical build tied to a major tentpole and a measurable local benefit the press can cite.

Seattle Sounders FC Seattle Reign FC Lenovo RAVE Foundation Friends of Waterfront Park
14 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
soundersfc.com Sounders FC and Reign FC Unveil Seattle Soccer Celebration, Powered by Lenovo – A First-of-its-Kind Floating Stage for the World’s Game, Honoring Culture and Community on Elliott Bay This Summer | Seattle Sounders Wednesday 13th May, 2026
komonews.com Sounders, Reign to host first-of-its-kind 'floating pitch' on Elliott Bay during World Cup Wednesday 13th May, 2026
fox13seattle.com Seattle Sounders, Reign FC to launch floating festival next to Pier 62 for World Cup Wednesday 13th May, 2026
complex.com Seattle Sounders, Reign Announce Festival Featuring Floating Stage Wednesday 13th May, 2026
mynorthwest.com Seattle will host floating World Cup fan zone on waterfront - Seattle Sports Wednesday 13th May, 2026
socceramerica.com Seattle sets up floating soccer celebration - Soccer America Thursday 14th May, 2026
euronews.com Waterfront goals: Seattle will host a floating World Cup fan zone | Euronews Thursday 14th May, 2026
euronews.com Waterfront goals: Seattle will host a floating World Cup fan zone - Yahoo Sports Thursday 14th May, 2026
kuow.org KUOW - Seattle will host a floating World Cup fan zone on the city's waterfront Thursday 14th May, 2026
sportsvideo.org Seattle Sounders FC and Reign FC Announce Seattle Soccer Celebration at Waterfront Park – Sports Video Group Friday 15th May, 2026
travelandtourworld.com USA Travel Buzz: Seattle’s Epic Floating World Cup Fan Zone Transforms Waterfront for 2026 Epic Soccer Celebration - Travel And Tour World Saturday 16th May, 2026
komonews.com Seattle Soccer House to take over Pacific Place with 70 foot World Cup screen Thursday 21st May, 2026
soundersfc.com Seattle Soccer Celebration | FIFA World Cup 2026 Watch Parties, Experiences & Fan Events Wednesday 27th May, 2026
fox13seattle.com Here's where to watch FIFA World Cup matches across Seattle | FOX 13 Seattle Thursday 28th May, 2026

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