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Top 3 Campaign in Health & Wellbeing · June 2026

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Top 3 Campaign

Health & Wellbeing · June 2026

Period Pain Simulator Demo

PR Campaign

Thursday 28th May, 2026

Somedays staged public demos of a period pain simulator (shared via viral Instagram) where people—including a boy trying to ‘beat’ his sister—experienced electrical stimulation mimicking menstrual cramps to highlight how disabling period pain can be and to spark conversation about its impact on students.

Why it worked: A visceral, role-reversal demo made a taboo, minimized pain quantifiable (Level 7) and instantly visual—paired with credible school-impact stats reporters could cite.

The lesson: Consider staging a simple, measurable empathy swap that flips assumptions, then anchor it with one shocking stat and a clear policy ask.

Somedays

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
usatoday.com	These men tried a period pain simulator. Their wild reactions carry an important message.	Wednesday 19th July, 2023
cbc.ca	Period pain can disrupt kids’ lives. So why isn’t it taken seriously? \| story \| Kids News	Thursday 28th May, 2026

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