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Move to Miami Luxury Billboards

PR Campaign
Monday 1st June, 2026

Luxury real-estate brokers and firms (notably Douglas Elliman agent Dina Goldentayer and RIVANI) ran high-profile billboards in Los Angeles and promoted Miami as a welcoming, zero-income-tax haven for wealthy Californians—positioning Florida as a ‘gold rush’ destination to generate media attention and attract ultra-high-net-worth buyers and relocations.

Why it worked: It hijacked a hot political-economy storyline with a provocative “Your wealth is wanted” billboard, turning tax migration into a vivid, photogenic conflict.

The lesson: Consider staging a bold, visual counter-invite in a rival market tied to fresh policy news, then back it with named mover case studies.

Douglas Elliman Dina Goldentayer RIVANI
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
foxbusiness.com Fleeing for their futures, California’s exodus churns a massive Florida 'gold rush' | Fox Business Monday 1st June, 2026
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