Trending PR Campaigns
Autoart World – Barcelona Port Art Cars
Autoart World, a Mexico-born cultural platform, will stage a three-day open-air ‘museum’ at Barcelona’s Moll Drassanes (25–27 Sept) where artists will transform luxury cars into live artworks alongside music, food and networking; Porsche and other premium brands provide vehicles. The hook is cars-as-canvases — a public stunt blending contemporary art and spectacle to position Autoart World in Europe.
Why it worked: It piggybacked La Mercè’s news cycle with a live, visually irresistible “cars-as-canvases” spectacle backed by premium brands and named artists.
The lesson: Consider timing your stunt to a citywide festival and promise live transformation visuals plus a credible brand partner and named creators.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| eleconomista.es | El evento que combina arte y automoción aterriza en Barcelona | Wednesday 17th June, 2026 |
| elespanol.com | El evento de coches de lujo y arte Autoart World llegará a Barcelona por la Mercè | Wednesday 17th June, 2026 |
| elperiodico.com | El evento de coches, lujo, arte y gastronomía Autoart World llegará a Barcelona en septiembre | Wednesday 17th June, 2026 |
| mundodeportivo.com | Autoart World, arte en los coches, aterriza en Barcelona | Thursday 18th June, 2026 |
| abc.es | Barcelona convertirá su puerto en un gran museo al aire libre con coches de lujo convertidos en obras de arte | Friday 19th June, 2026 |
| revistacasaviva.es | Museo en movimiento - Casa Viva | Friday 26th June, 2026 |
| caranddriver.com | Autoart World llega a Barcelona: coches de lujo, arte, gastronomía y mucho más | Tuesday 30th June, 2026 |