Trending PR Campaigns
Redfin Home Sentiment Survey
Redfin commissioned Ipsos to survey US homeowners and renters about emotional benefits of homeownership; findings—most homeowners say their home reflects their identity and they feel belonging—were shared to generate media coverage highlighting why people value owning despite affordability issues.
Why it worked: It reframed a hard-numbers affordability story with fresh, survey-backed emotional data and a renter-vs-homeowner contrast that offered clear headlines.
The lesson: Consider fielding a quick, reputable poll that quantifies a non-financial benefit and contrasts two relatable groups to create headline-ready tension.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| redfin.com | Redfin Survey Shows Homeowners See Their Home as a Reflection | Wednesday 1st July, 2026 |
| nationalmortgageprofessional.com | Most Homeowners Say Their Home Reflects Who They Are – NMP | Friday 3rd July, 2026 |