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Top 10 Campaign in Retail · June 2026
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Top 10 Campaign
Retail · June 2026

Outdoor Toys 'Best Place to Raise a Child' Index

PR Campaign
Friday 19th June, 2026

Outdoor Toys published an index ranking UK towns and cities by ‘child raise-ability’—using original research (green space per person, childcare costs, OFSTED ratings, attractions, crime rates, house prices) to name Sheffield the best place to raise children in 2026, generating mainstream coverage about family-friendly locations.

Why it worked: It fused multiple public datasets into a single, ranked index with a clear winner, giving journalists an easy, timely, locality-driven headline.

The lesson: Consider building a composite ranking from disparate public stats that crowns clear winners by location, then pitch local and national angles.

Outdoor Toys
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
mirror.co.uk UK's best place to raise children with most green spaces and average £222K homes - The Mirror Friday 19th June, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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