Trending PR Campaigns
Outdoor Toys 'Best Place to Raise a Child' Index
Outdoor Toys published an index ranking UK towns and cities by ‘child raise-ability’—using original research (green space per person, childcare costs, OFSTED ratings, attractions, crime rates, house prices) to name Sheffield the best place to raise children in 2026, generating mainstream coverage about family-friendly locations.
Why it worked: It fused multiple public datasets into a single, ranked index with a clear winner, giving journalists an easy, timely, locality-driven headline.
The lesson: Consider building a composite ranking from disparate public stats that crowns clear winners by location, then pitch local and national angles.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| mirror.co.uk | UK's best place to raise children with most green spaces and average £222K homes - The Mirror | Friday 19th June, 2026 |