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Beauty & Cosmetics · May 2026
Made in Britain Visibility Push
Thursday 28th May, 2026
Made in Britain published YouGov research showing rising consumer demand for UK-made non-food products but poor in-store visibility and unclear labelling; industry voices (eg Hawkins & Brimble) and the trade mark’s increased recognition were used to argue retailers should better signpost and stock British-made goods.
Why it worked: Fresh, nationally weighted YouGov stats exposed a solvable friction (unclear labelling) and pointed blame at retailers, creating actionable tension.
The lesson: Consider commissioning credible polling to reveal a simple, fixable bottleneck and explicitly assign responsibility to a gatekeeper.
Made in Britain
Hawkins & Brimble
4 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| madeinbritain.org | Consumers want more British-made retail products: results of the Made in Britain Buying British Survey 2025 - Made in Britain | Thursday 31st July, 2025 |
| madeinbritain.org | Made in Britain trademark recognition gains national attention as consumer support for UK manufacturing grows - Made in Britain | Thursday 28th May, 2026 |
| themanufacturer.com | Britons ‘struggling to find UK-made goods on shelves’ despite rising demand | Thursday 28th May, 2026 |
| manufacturingmanagement.co.uk | Survey Reveals Barriers To Buying UK-Made Products | Friday 29th May, 2026 |