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Top 5 Campaign in Travel · May 2026

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Top 5 Campaign

Travel · May 2026

Airbnb Staycation Data Lift

PR Campaign

Wednesday 20th May, 2026

Airbnb published year‑on‑year search data highlighting ‘metro‑fringe’ and rural UK destinations — naming Stirling as Scotland’s hottest staycation spot after a 79% spike in summer 2026 searches — to generate mainstream travel coverage and position the platform as the go‑to for budget, local escapes.

Why it worked: It tied fresh, proprietary search spikes to the bank‑holiday heatwave and crowned an unexpected winner, giving journalists a timely, data‑backed listicle hook.

The lesson: Consider releasing real‑time platform trends that anoint surprising winners before a peak moment, packaged as ranked, localised lists reporters can lift.

Airbnb

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
dailyrecord.co.uk	Not Glasgow or Edinburgh - Scotland's hottest destination this summer is named	Wednesday 20th May, 2026

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