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#1 Campaign in Travel · May 2026
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#1 Campaign
Travel · May 2026

Banish Boredom Index PR

PR Campaign
Wednesday 13th May, 2026

Attraction Tickets analysed thousands of reviews across 160 destinations to produce a ‘Banish Boredom Index’ ranking family attractions; the resulting list (which placed Blackpool Pleasure Beach as the top UK boredom-buster) was promoted to generate press pick-up and travel stories.

Why it worked: It flipped the obvious winners using a proprietary “Banish Boredom Index” from thousands of reviews, creating a contrarian, data-backed UK angle pre-holidays.

The lesson: Consider building a simple, named index from public reviews to crown an unexpected local winner before a seasonal decision rush.

Attraction Tickets
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