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Top 3 Campaign in Travel · May 2026
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Top 3 Campaign
Travel · May 2026

LNER Best Beaches Study

PR Campaign
Sunday 17th May, 2026

LNER commissioned and published a data-driven study ranking UK beaches reachable by train using factors like sunshine, sea temperature and nearby fish-and-chip shops, positioning Sheringham as the top beach in East Anglia to encourage rail travel and earn mainstream coverage.

Why it worked: It tied a ranked, localizable leaderboard to train-access data right before summer, giving outlets ready-made regional angles and serviceable travel tips.

The lesson: Consider publishing a simple, ranked list scored by practical access factors your product improves, with region-specific press notes and routes.

LNER
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
northnorfolknews.co.uk LNER names Cromer and Sheringham in Norfolk among best beaches | North Norfolk News Thursday 14th May, 2026
edp24.co.uk LNER names Cromer and Sheringham in Norfolk among best beaches | Eastern Daily Press Thursday 14th May, 2026
cambridge-news.co.uk Beach with 'spectacular sights' easy to reach by train named the best in East Anglia | Cambridgeshire Live Sunday 17th May, 2026

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