Trending PR Campaigns
The best PR campaigns right now, ranked by coverage. Updated daily.
Back
Top 3 Campaign
Travel · May 2026
Grindr Host or Travel / Top Destinations Data Play
Tuesday 12th May, 2026
Grindr promoted Season 3 of its Host or Travel series by publishing in‑app analysis of global user activity to name top gay travel destinations for 2026 (Paris #1, plus Rio, New York, Bangkok, São Paulo, Berlin) and spotlighted regional usage patterns like ‘Right Now’ hotspots and peak chat times — a piece of original data journalism designed to generate mainstream coverage and travel buzz.
Why it worked: It tied fresh, proprietary behavioral data to a timely travel calendar and a series launch, delivering ranked, locale‑specific angles journalists could localize.
The lesson: Consider mining anonymized user behavior to publish a ranked, city‑by‑city index pegged to an upcoming seasonal moment or event.
Grindr
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| businesswire.com | Pack Your Bags and Start Tapping: Grindr Reveals The Top Gay Travel Destinations for 2026 Just in Time for Host or Travel Season 3 | Tuesday 12th May, 2026 |
| mashable.com | Grindr users love this city for queer travelers in 2026 | Mashable | Friday 15th May, 2026 |
| metro.co.uk | This 'controversial' European city is the world's top destination for gay travellers | Metro News | Wednesday 20th May, 2026 |