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Virgin Media Ireland Competitive Gaming Research

PR Campaign
Thursday 14th May, 2026

Virgin Media Ireland commissioned county-by-county research analysing competitive gaming search behaviour and esports streaming rates, then publicised findings highlighting Laois as third nationally for competitive gaming to generate media coverage about gaming and broadband connectivity.

Why it worked: It localized national gaming buzz into county league-table rankings backed by fresh search data and broadband stats, creating easy, hometown headlines.

The lesson: Consider ranking towns by a timely behavior using publicly verifiable signals, then offer each outlet its local leaderboard angle and stat.

Virgin Media Ireland
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
leitrimobserver.ie Leitrim ranks second in Ireland's most competitive gaming counties - Leitrim Live Thursday 14th May, 2026
midlands103.com Laois And Offaly Ranked In Top 10 Most Competitive Gaming Counties - Midlands 103 Thursday 14th May, 2026
laois-nationalist.ie Game on: Laois ranks third for competitive gaming, according to research - News - Laois Nationalist Thursday 14th May, 2026
donegallive.ie New research ranks Donegal as 15th highest county for gaming - Donegal Live Monday 18th May, 2026

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