Trending PR Campaigns
John D Wood & Co. 'Friendliest Neighbourhoods' Report
Estate agent John D Wood & Co. produced original research ranking the UK’s friendliest neighbourhoods using datasets on anti-social behaviour, homeownership, green space and amenity density; Bromley was highlighted at number five, generating local coverage about community strengths and amenities.
Why it worked: It converted dry civic datasets into a clear league table with localised rankings, giving every patch a ready-made bragging-rights headline.
The lesson: Consider building a ranked index from public data, then pitch hyperlocalised Top 10 placements with a one-sentence headline and assets.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| newsshopper.co.uk | Bromley ranked among top 20 most ‘friendly’ neighbourhoods in the UK | Saturday 13th June, 2026 |