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Health & Wellbeing · July 2026
NSWA Healthy Hydration Manifesto
Tuesday 7th July, 2026
The NSWA published a health manifesto and released Censuswide survey findings showing UK consumers are confused about healthy hydration, urging government and retailers to do more and calling for hydration to be elevated in public health policy to generate media and policy attention.
Why it worked: They paired fresh, statistically robust confusion data with a concrete policy ask (rename National Food Strategy), giving journalists a timely hook and action angle.
The lesson: Consider fielding a quick national poll that exposes a counterintuitive misconception, then anchor it to a single, bold policy fix.
Natural Source Waters Association
1 Source:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thegrocer.co.uk | UK facing ‘hydration confusion’ amid lack of awareness and promotion of healthier drink choices | Tuesday 7th July, 2026 |