All PR Campaigns › Olio Mental Health Survey & Donation Drive

Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.

Last 7 days Last 30 days

#1 Campaign in Ecommerce · May 2026

Back

#1 Campaign

Ecommerce · May 2026

Olio Mental Health Survey & Donation Drive

PR Campaign

Tuesday 12th May, 2026

Olio ran a survey of nearly 1,000 users showing the app’s use reduces waste and delivers mental health benefits (sense of purpose, improved mood, community connection) and promoted the findings during Mental Health Awareness Week while adding an in‑app donation option for the Mental Health Foundation.

Why it worked: Timed to Mental Health Awareness Week, it paired credible user stats with emotive quotes and a tangible action (in‑app donations).

The lesson: Consider hitching new, proprietary survey data to a national awareness moment and add a concrete user action that proves the story.

Olio Mental Health Foundation

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
mentalhealth.org.uk	Community sharing app delivers mental health and wellbeing benefits, survey finds	Tuesday 12th May, 2026

Similar Health & Wellbeing and Retail Campaigns

These health & wellbeing and retail PR campaigns used a similar approach - different topics, but the same kind of angle.

Andrex and Katherine Ryan normalise labour poo with social campaign.

Restroom Perception Survey

Bradley’s survey ties restroom standards to customer perception and behaviour.

Bradley Company

Restroom Lurking Trend Report

Kickresume survey reveals 'restroom lurking' as workplace coping trend.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.