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Top 5 Campaign in Health & Wellbeing · May 2026

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Top 5 Campaign

Health & Wellbeing · May 2026

Restroom Lurking Trend Report

PR Campaign

Wednesday 20th May, 2026

Kickresume published survey findings highlighting 'restroom lurking'—employees using office bathrooms to cope with stress—sharing stats (44% take ‘bathroom breaks for peace’, 53% of women, 10% stay over 10 minutes) and expert commentary to prompt coverage about workplace wellbeing.

Why it worked: It coined a vivid, searchable name for a taboo behavior and backed it with fresh, gender-split stats, creating a timely newsroom peg.

The lesson: Consider naming an overlooked coping habit, quantify it with a simple stat pack, and offer expert quotes plus practical fixes.

Kickresume

2 Sources:

Coverage over time

How this story spread across the media

Publication	Headline	Date
indiatimes.com	“Restroom lurking” emerges as new workplace stress trend, survey finds	Wednesday 20th May, 2026
personneltoday.com	Give ‘bathroom breaks for peace’ a chance - Personnel Today	Friday 22nd May, 2026

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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that scans thousands of news outlets across the UK, US, Europe and beyond - from national papers to trade press. If it's being published online, we're probably reading it.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's the number of articles. Simple as that. We're not weighting by outlet size or reach - just raw volume. The campaigns at the top are the ones generating the most stories right now.

Why isn't my campaign listed?

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