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Travel · July 2026

O Pireiro Farm Showcase for Asador Gonzaba

PR Campaign
Saturday 4th July, 2026

Asador Gonzaba organised a visit to La Finca O Pireiro in Grolos (Lugo) tied to its 50th anniversary, showcasing its ultra‑long‑raised rubio gallego oxen, a live cecina cutting and tasting, and regional products to generate national press and foodie buzz about the restaurant’s exclusive, tiny-production beef.

Why it worked: It weaponized scarcity with hard numbers (only three oxen a year, 6% from Galicia) plus third‑party validation (Ramsay) timed to an anniversary.

The lesson: Consider staging a behind‑the‑scenes demo around a meaningful milestone, anchored by a shocking scarcity stat and a respected outside voice.

Asador Gonzaba
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Publication Headline Date
abc.es «La mejor carne del mundo» se cría en Galicia Saturday 4th July, 2026
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