Trending PR Campaigns
Taco Bell Live Más Open
Taco Bell is launching a nine-hole golf tournament hosted by Kevin Hart, pairing nine fans with celebrities, athletes and creators. The winning foursome will help choose a discontinued Taco Bell menu item to bring back nationwide, turning a celebrity golf event into a fan-powered menu vote.
Why it worked: It tied a celebrity-led, date-specific event to a concrete, fan-controlled outcome—the power to resurrect a discontinued item—creating urgency and stakes.
The lesson: Consider attaching a public, time-bound contest to a tangible product decision fans control, with a celebrity host to validate and amplify.
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