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YouTube FIFA Creator Cup

PR Campaign
Thursday 11th June, 2026

FIFA and YouTube staged the YouTube FIFA Creator Cup — an exhibition match in New York led by YouTube star iShowSpeed that paired high-profile creators with former FIFA legends (coached by Cafu and Marco Materazzi) and was livestreamed globally to drive attention to the tournament via creator-driven coverage.

Why it worked: It hijacked World Cup week with a creator-vs-legends live match, converting influencers’ owned audiences into appointment viewing for newsrooms.

The lesson: Consider staging a timed, rules-bending exhibition that pits internet stars against credentialed pros, then simulcast it across creators’ channels.

FIFA YouTube
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
cnet.com YouTube and FIFA Expand World Cup Partnership With Inaugural Creator Cup Match - CNET Thursday 11th June, 2026
lopezdoriga.com YouTube se une a la fiebre mundialista con la primera FIFA Creator Cup Tuesday 7th July, 2026
tubefilter.com Can creators like iShowSpeed help YouTube win World Cup broadcast rights? - Tubefilter Wednesday 8th July, 2026
amny.com FIFA, iShowSpeed, YouTube holding World Cup-themed Creator Cup at Central Park | amNewYork Thursday 9th July, 2026
mashable.com The World Cup is getting its own YouTube creator all-star game, led by iShowSpeed | Mashable Thursday 9th July, 2026
centralpark.com FIFA and iShowSpeed Bring Creator Cup to Wollman Rink July 12 Friday 10th July, 2026
centralpark.com YouTube FIFA Creator Cup at Wollman Rink | Central Park Friday 10th July, 2026
liquipedia.net YouTube FIFA Creator Cup 2026 - Liquipedia Lab Wiki Sunday 12th July, 2026
mashable.com Why FIFA and YouTube are betting on creators this World Cup | Mashable Monday 13th July, 2026
athlonsports.com IShowSpeed Wins First-Ever YouTube FIFA Creator Cup in Thrilling Match | Yardbarker Monday 13th July, 2026
amny.com iShowSpeed captains his team to victory in the first-ever YouTube x FIFA Creator Cup | amNewYork Tuesday 14th July, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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