Trending PR Campaigns
Regeneraciones: China y España en el espejo
Cupra (via Casa Cupra Raval / Casa Seat) hosted an exhibition in Barcelona showcasing urban regeneration projects from Spain and China, positioning the brand space as a cultural venue tied to Barcelona Capital Mundial de la Arquitectura 2026 to generate public and media attention around sustainability, heritage reuse and urban debate.
Why it worked: It hit a live news peg—Barcelona’s World Architecture 2026 program—while reframing a car brand’s showroom as a civic culture venue backed by a ministry.
The lesson: Consider anchoring your pitch to an official citywide event and repurposing an unexpected brand space as the host for public debate.
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