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Ecommerce · June 2026

La Pija y la Quinqui Palexco Pop-up

PR Campaign
Thursday 18th June, 2026

Podcast hosts La Pija y la Quinqui announced a surprise live show at Palexco in La Coruña and released a link on Instagram for free tickets; the link sold out within a minute, generating widespread buzz and leaving thousands disappointed. The event is sponsored by Zalando and includes a themed dress code and on‑stage surprises.

Why it worked: It manufactured urgency with a one‑minute free‑ticket drop on Instagram plus a mystery guest and dress‑code twist, creating FOMO and coverage.

The lesson: Consider a surprise, time‑boxed giveaway with a playful constraint and hidden element, then publish sell‑out metrics within minutes to newsrooms.

Zalando
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
elespanol.com Las entradas para ver a 'La Pija y la Quinqui' en A Coruña vuelan en segundos: en Palexco el 25 de junio Thursday 18th June, 2026
abc.es 'La Pija y la Quinqui' logran un 'sold out' en minutos para su evento en La Coruña Friday 19th June, 2026
elcorreogallego.es El popular pódcast 'La Pija y la Quinqui' aterriza gratis en Galicia: así será su esperado directo Wednesday 24th June, 2026
elidealgallego.com La Pija y La Quinqui llenan Palexco con su podcast en vivo Thursday 25th June, 2026

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