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Get Spotlight Ready
Shoppers Stop partnered with HYBE India to run ‘Get Spotlight Ready,’ an in-store, audition-style activation at Phoenix Mall, Pune (7–15 May) tied to HYBE India’s nationwide global girl group auditions. The experience offered fashion and beauty makeovers, colour analysis, photobooths, expert sessions and a live performance to help young aspirants prepare for HYBE’s auditions and generate cultural buzz around India’s first global girl group search.
Why it worked: It piggybacked a time-bound national audition with an on-site “prep to perform” pipeline, offering tangible access to HYBE’s global training ecosystem.
The lesson: Consider anchoring an in-store or street pop-up to a national tryout or deadline, offering practical prep and a fast-track entry point.