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Top 3 Campaign in Beauty & Cosmetics · May 2026

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Beauty & Cosmetics · May 2026

Get Spotlight Ready

PR Campaign

Monday 11th May, 2026

Shoppers Stop partnered with HYBE India to run ‘Get Spotlight Ready,’ an in-store, audition-style activation at Phoenix Mall, Pune (7–15 May) tied to HYBE India’s nationwide global girl group auditions. The experience offered fashion and beauty makeovers, colour analysis, photobooths, expert sessions and a live performance to help young aspirants prepare for HYBE’s auditions and generate cultural buzz around India’s first global girl group search.

Why it worked: It piggybacked a time-bound national audition with an on-site “prep to perform” pipeline, offering tangible access to HYBE’s global training ecosystem.

The lesson: Consider anchoring an in-store or street pop-up to a national tryout or deadline, offering practical prep and a fast-track entry point.

Shoppers Stop HYBE INDIA

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
puneprahar.com	Shoppers Stop Unveils ‘Get Spotlight Ready’ with HYBE INDIA to Power India’s First Global Girl Group Audition	Monday 11th May, 2026

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Every day, brands launch PR campaigns and the media covers them. We scan thousands of news sources, use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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