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Travel · September 2026

Tasmania’s Antiques Roadshow Bid

PR Campaign
Wednesday 23rd September, 2026

The National Trust of Tasmania and Destination Southern Tasmania launched a campaign to bring the BBC’s Antiques Roadshow to the state. After the show put out an Australian casting call, they invited locals to bring forward unusual heirlooms and the stories behind them, staging an appraisal event to show what Tasmania could offer.

Why it worked: They hijacked the BBC’s open casting call with a ready-made local slate—real heirs, photogenic objects, and turnkey filming locations.

The lesson: Consider piggybacking on an open brief: stage a live demo with supplied talent, assets, and visuals so producers can say yes fast.

National Trust of Tasmania Destination Southern Tasmania BBC Antiques Roadshow
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Coverage over time

How this story spread across the media

Publication Headline Date
abc.net.au Tasmania's treasures come out to lure BBC hit show Wednesday 23rd September, 2026
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