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#1 Campaign
All Sectors · September 2026

Hotel Tapa Tour Madrid

PR Campaign
Thursday 10th September, 2026

For ten days, around 30 luxury hotels across Madrid opened their kitchens for a citywide tapas tour. The hook was turning high-end hotels into a walkable food trail, with original tapas, public voting and awards adding a sense of discovery and competition.

Why it worked: A fixed 10-day window plus a citywide map turned luxury hotels into an accessible, walkable news event, amplified by awards and public voting.

The lesson: Consider mapping a limited-time, walkable route that unlocks normally off-limits venues, and add a public vote and prize to drive coverage.

Hotel Tapa Tour Participating Madrid hotels
17 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
miradormadrid.com Tapas de lujo en Hotel Tapa Tour 2026 - Mirador Madrid Thursday 10th September, 2026
madridesnoticia.es Tapas de autor y hoteles de lujo toman Madrid durante diez días Monday 14th September, 2026
forbes.es Vuelve Hotel Tapa Tour, ruta gastronómica por la cocina de los grandes hoteles de Madrid - Forbes España Monday 14th September, 2026
gacetinmadrid.com Madrid se convierte en una gran ruta gastronómica urbana con el 11º Hotel Tapa Tour — Gacetín Madrid Monday 14th September, 2026
noticiasparamunicipios.com 29 hoteles de Madrid compiten en tapas hasta el 27 Monday 14th September, 2026
eldebate.com Madrid se llena de tapas de autor: una treintena de hoteles participan en Hotel Tapa Tour del 17 al 27 de septiembre Monday 14th September, 2026
traveler.es Hotel Tapa Tour: la ruta gastronómica más esperada vuelve a Madrid | Traveler Tuesday 15th September, 2026
elespanol.com Los grandes hoteles se convierten en 'bares de tapas' (de luxe) en una ruta diferente para este septiembre Wednesday 16th September, 2026
abc.es Nueve rutas gastronómicas para ir de tapas por los hoteles de lujo de Madrid Wednesday 16th September, 2026
elmundo.es Del tartar de sepia al patacón de oreja, cinco pinchos en hoteles de lujo de Madrid a precio asequible que no te puedes perder este año en Tapa Tour | Gastronomía Wednesday 16th September, 2026
elconfidencial.com Hotel Tapa Tour vuelve a Madrid: fechas, rutas y listado completo de los 29 hoteles donde probar alta cocina en formato tapa Thursday 17th September, 2026
diezminutos.es Hotel Tapa Tour: qué es, hasta cuándo se celebra y las tapas que no deberías perderte en Madrid Thursday 17th September, 2026
eleconomista.es Vuelve a Madrid la ruta de la tapa que permite probar la cocina de 29 hoteles de lujo en la capital desde 8 euros Thursday 17th September, 2026
elconfidencial.com Los mejores hoteles de Madrid compiten por la mejor tapa: las nueve rutas del Hotel Tapa Tour Friday 18th September, 2026
madridinforma.es Hotel Tapa Tour vuelve a Madrid con 27 hoteles y tapas desde 8 euros sin necesidad de alojarse Friday 18th September, 2026
elconfidencial.com De tapas por veintinueve hoteles de Madrid: nueve rutas para probar su cocina sin tener que reservar Thursday 24th September, 2026
europapress.es Rosewood Villa Magna, Mandarin Oriental Ritz y Gran Meliá se imponen en el certamen Hotel Tapa Tour Madrid 2026 Tuesday 29th September, 2026
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