Trending PR Campaigns
Sports Ticket Pricing Coverage
Intuit Credit Karma commissioned a Harris Poll survey of 1,747 sports fans (reported alongside Rocket Mortgage ticket/mortgage data) highlighting how record ticket and concession prices push fans into debt or out of live experiences — a media-friendly data story about fandom and affordability.
Why it worked: It married fresh, proprietary polling with a shocking mortgage comparison and a timely World Cup pricing controversy, giving reporters hard numbers and conflict.
The lesson: Consider pairing a quick nationally representative poll with a jarring household-budget benchmark to quantify a current cultural squeeze.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| fortune.com | Sports fans are taking on credit card debt for tickets that cost more than a mortgage payment—and still, a fifth can't even afford watching it at bars | Fortune | Thursday 2nd July, 2026 |