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#1 Campaign in Finance · July 2026
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#1 Campaign
Finance · July 2026

Sports Ticket Pricing Coverage

PR Campaign
Thursday 2nd July, 2026

Intuit Credit Karma commissioned a Harris Poll survey of 1,747 sports fans (reported alongside Rocket Mortgage ticket/mortgage data) highlighting how record ticket and concession prices push fans into debt or out of live experiences — a media-friendly data story about fandom and affordability.

Why it worked: It married fresh, proprietary polling with a shocking mortgage comparison and a timely World Cup pricing controversy, giving reporters hard numbers and conflict.

The lesson: Consider pairing a quick nationally representative poll with a jarring household-budget benchmark to quantify a current cultural squeeze.

Intuit Credit Karma Rocket Mortgage
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