Trending PR Campaigns
Cycling UK Fuel-Price Survey Push
Cycling UK commissioned YouGov polling showing 28% of drivers are walking or cycling more due to fuel price rises, then used the data to call on UK and devolved governments for tax incentives, safer local roads and financial support for bikes and e-bikes to make active travel a viable alternative.
Why it worked: It paired fresh, statistically solid YouGov data with a breaking fuel-price crisis, then escalated it into a concrete policy demand list.
The lesson: Consider commissioning rapid polling tied to a live price shock, then pitch with a short, specific policy or action checklist.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| independent.co.uk | Iran war: Soaring fuel prices push a third of UK drivers to walk and cycle | The Independent | Saturday 18th April, 2026 |
| bikeradar.com | Fuel price surge prompts 28% of drivers to cycle or walk more, according to Cycling UK survey | BikeRadar | Monday 20th April, 2026 |
| standard.co.uk | Rising fuel prices are pushing drivers towards cycling, survey suggests | The Standard | Wednesday 20th May, 2026 |