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Top 3 Campaign in Health & Wellbeing · June 2026

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Top 3 Campaign

Health & Wellbeing · June 2026

Cycling UK/YouGov Rural Speed Survey

PR Campaign

Monday 22nd June, 2026

Cycling UK commissioned a YouGov survey showing broad public support (around 79%) for lowering 60mph limits on single-lane rural roads through villages and on narrow, winding roads; the results were used to push for government action and amplify calls from allied road-safety groups.

Why it worked: It piggybacked a fresh government Road Safety Strategy with nationally representative YouGov data showing overwhelming, cross-demographic backing—giving journalists newsy numbers and policy urgency.

The lesson: Consider fielding a reputable, nationally weighted poll timed to a live policy window, then offer embargoed, region-sliced stats and ready expert quotes.

Cycling UK

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
highwaysmagazine.co.uk	YouGov survey finds 4 in 5 support rural speed reduction	Monday 22nd June, 2026

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