Trending PR Campaigns
Desjardins Climate Prevention Survey
Desjardins Insurance commissioned and published a national survey of roughly 4,000 Canadians measuring awareness, concern and willingness to invest in climate‑proofing homes and vehicles, then used the results to promote prevention tips and call attention to gaps in awareness of government incentives.
Why it worked: It quantified a clear intention–action gap with fresh, nationally representative numbers and a regional split that challenged assumptions, giving reporters conflict and credibility.
The lesson: Consider fielding a quick, representative poll that exposes a surprising behavior–belief gap, then package it with actionable fixes and localized breakouts.
Coverage over time
How this story spread across the media