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#1 Campaign in Automotive · May 2026
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Automotive · May 2026

Desjardins Climate Prevention Survey

PR Campaign
Friday 8th May, 2026

Desjardins Insurance commissioned and published a national survey of roughly 4,000 Canadians measuring awareness, concern and willingness to invest in climate‑proofing homes and vehicles, then used the results to promote prevention tips and call attention to gaps in awareness of government incentives.

Why it worked: It quantified a clear intention–action gap with fresh, nationally representative numbers and a regional split that challenged assumptions, giving reporters conflict and credibility.

The lesson: Consider fielding a quick, representative poll that exposes a surprising behavior–belief gap, then package it with actionable fixes and localized breakouts.

Desjardins Insurance
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
canadianunderwriter.ca Will your clients bother to prevent NatCat damage? Tuesday 12th May, 2026
canadianunderwriter.ca Will your clients bother to prevent NatCat damage? Tuesday 12th May, 2026
insurancebusinessmag.com Canadians fear severe weather, but few act, leaving homes exposed, Desjardins VP says | Insurance Business Sunday 24th May, 2026
insurance-canada.ca Awareness of climate risks climbs, but many Canadians have yet to adapt: Desjardins Insurance survey - insurance-canada.ca - Where Insurance & Technology Meet Monday 25th May, 2026
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